PACKAGING DESIGN

Adana is a city located in southern Turkey with an approximate population of 2 million people. Adana Metropolitan municipality had requested the redesign of bread packaging for the wider promotion of the city. My contribution at Yamac Ambalaj was to renew and bring innovation to the packaging of various types of bread prior to the release to market. My idea for the concept was developed by ingredients used in bread. To achieve a plain but attractive look, I placed emphasis on the colour and typeface, leaving the remaining areas transparent to provide the confidence to the consumer of the product’s quality. The product will be on the market shelves soon with its new look and feel.

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